On Thursday 31st March, Australians were able to get their hands on the iPhone SE, and grabbing the new handset turned out to be an easier task than some previous models.
That's because the iPhone SE features the much-loved compact design that characterised the iPhone 5 and iPhone 5S models, rather than the bulkier iPhone 6 and iPhone 6S that followed.
The good news is that, while the SE boasts the sleeker appearance of the iPhone 5 series, it carries the improvements which we saw in the iPhone 6 and iPhone 6S, making it a smartphone to be reckoned with.
The Apple A9 system-on-chip (SoC), along with M9 motion coprocessor technology, put the SE in a different league to the iPhone 5 and iPhone 5S in terms of the user experience, while fitting snugly into pockets and handbags in the same way the older models do.
In keeping with its mission to appeal to appearance-conscious phone users, the SE comes in a range of finishes from gold and rose-gold to space grey and silver.
The camera wouldn't be out of place on any top of the range smart phone currently on the market, boasting a 12MP iSight sensor, and for iPhone 5 and iPhone 5S users that are used to seeing their phone drained, the longer battery life of the SE will come as a welcome bonus.
The SE doesn't possess the latest Touch ID technology, meaning you could still have the occasional issue when unlocking the handset or paying for goods using fingerprint recognition. But the decisive factor could be price, as the SE will come on the market as the cheapest of Apple's current range.
For those taking their SE to Australia from overseas, you can now make cheap calls to Bangladesh and Pakistan as part of our free SIM deals.